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BEYOND THE BLUEPRINT
101 years of history
When we started serving clients, we could have driven a Model T to work—not to mention watching the rise of the Industrial Age, seeing a rocket land on the moon and, not to be forgotten, the introduction, demise and rebirth of Twinkies. While our tools have changed, one thing hasn’t: the importance we place on having great relationships with our clients. Meet the people, projects and significant moments that define us.
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Getting Our Start
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The Early Days:
Getting Our Start
1914 – 1935

Thorwald Thorson and the Panama Canal share one thing in common: they both moved dirt in 1914. In Thorwald’s case, he got his start designing a new hall at Waldorf College in Forest City, IA. A sterling reputation for exceptional church design propelled his young firm upward as he started working in Iowa, South Dakota, North Dakota, Minnesota, and Nebraska. Back then, we were known as Thorwald Thorson Architect.

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Diversification and a Second Office
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Burgeoning Growth:
Diversification and a Second Office
1936 – 1960

Bolstered by a strong reputation, Thorwald expands the firm beyond church-centric design into a host of new industries in the 1940s and 50s. The firm adds a second office in Waterloo and starts to put their stamp on the Waterloo/Cedar Falls area designing several landmark buildings. Thorwald’s son Oswald, along with other partners, join the firm.

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National and Statewide Leadership
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We've Arrived:
National and Statewide Leadership
1961 – 1985

The 60s, 70s and early 80s were a springboard for statewide and national leadership in AIA. The Waterloo office becomes the firm cornerstone and new leaders emerge as Thorwald passes the baton. We continue to significantly expand the staff and our contributions to iconic architecture in the region.

Firm names:

  • Thorson, Brom, Broshar (1963)
  • Thorson, Brom, Broshar, Snyder (1966)

 

 

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The Rise of Digital
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Throw Away the Slide Rule:
The Rise of Digital
1986 – 2010

This is an era marked by rapid changes in technology and continued growth and the addition of a new Des Moines office. Computer workstations, CAD and building information modeling (BIM) make the design process more efficient and economical. Business booms as we expand geographically. We adopt a new name: INVISION.

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Starting Our Second Century
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Looking Forward:
Starting Our Second Century
2011–Beyond

In the past five years, our firm has much to be proud of and even more to look forward to. As we celebrate 101 years and the amazing people, projects and moments that define us, we can’t help but to be overwhelmed with excitement as we look forward to starting our second century. Here’s to many more years of great design and even better partnerships!

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