Over the coming weeks, you’ll notice a new look from INVISION.  

Our logo is evolving to include ​“An HFW Company,” reflecting our connection to the broader HFW network and the expanded resources, expertise, and reach now available to our clients.  

But while our logo is changing, who we are is not.  

We’re still the people you know and trust. The teams you work with, the relationships we’ve built, and our commitment to your success remain at the heart of INVISION.  

What has changed is the strength behind us.  

As part of The HFW Companies, INVISION has access to an expanding national network of architecture, engineering, planning, and professional expertise. That means we can bring greater depth, additional resources, and broader perspectives to the table while continuing to deliver the responsive, relationship-driven service our clients expect from us.  

Our new logo represents both sides of that story: the strength and identity of INVISION, backed by the collective capabilities of HFW. The brand was designed in tandem with HFW’s, whose logo is intentionally constructed as a structural system. Each element depends on the others to create a unified, stable whole. At its core is The Anchor, the load-bearing element of the mark. It is the single component that supports the entire composition, visually reinforcing the role of HFW’s network firms within the organization. Just as The Anchor provides structural stability within the logo, INVISION provides the expertise, leadership, and capabilities that support the broader HFW network, our clients, and our communities. 

Same INVISION. Greater possibilities.  

We’re proud of where we’ve been, excited about where we’re headed, and grateful to have you with us for what comes next.  

Our additional studios, MacGregor Associates Architects in Georgia and Texas, Springline Architects in St. Thomas, USVI are also joining us in celebrating our brand refresh! New City Design Group | An INVISION Studio will be refreshing their brand later this year. Find us in Iowa, Missouri, Georgia, North Carolina, South Carolina, Texas and the Caribbean.